AAwareness
Step 1 of 6 · grows your visibility

Get found.

Brand visibility in Google and AI answers (ChatGPT, Gemini, Perplexity), PR and content.

Show up wherever buyers look: Google, AI answers, news and social. Today, being recommended by ChatGPT and Gemini matters as much as ranking.

Why it matters now

Awareness in the AI era

For twenty years, getting found meant ranking on page one. That still matters, but it is no longer the whole story. Buyers now type full questions into ChatGPT, Gemini and Perplexity, and Google answers many searches with an AI summary before anyone clicks a link.

These assistants recommend a handful of brands. They choose based on how clearly they understand who you are, what you do and whether trusted sources agree. If your brand is vague, thinly covered or hard for machines to read, you are simply left out of the answer, even if your product is better.

Leaking if…

Signs your A needs work

  • Your brand is missing when buyers ask AI assistants for recommendations in your category
  • Organic traffic has stayed flat or slipped even though you publish regularly
  • Competitors own the searches that describe your category
  • People describe what you do in different ways, and so does your website
  • You rarely appear in the publications and lists your buyers trust

Climbing if…

What good looks like

  • Your brand appears, and is described correctly, in AI answers for your priority questions
  • You rank for the problems your buyers search, not only your brand name
  • Your positioning is one clear sentence everyone in the company repeats
  • Credible sites mention and link to you, which feeds both Google and AI
Measure it

The numbers that show it's working

A · KPI

AI share of voice

How often you appear in AI answers for the prompts that matter

A · KPI

Non-brand organic traffic

Visitors who found you through a problem, not your name

A · KPI

Branded search

How many people search for you by name each month

A · KPI

Quality mentions

Coverage and links from sites your buyers trust

Start today

Three things you can do this week

  1. 01Ask ChatGPT, Gemini and Perplexity the five questions your buyers ask, and note who gets recommended
  2. 02Write your positioning as one sentence and check that your homepage says the same thing
  3. 03Add organisation and FAQ schema to your key pages

AA = Awareness · Get found · step 1 of 6, grows your visibility

How strong is your Awareness?

Your free Growth Score shows how well you get found today, how the other five steps compare, and a 90-day plan to fix the gaps.