Step 3 of 6 · grows your conversations
Get talked about.
Social, community, creators and WhatsApp and chat AI agents, because conversations are where AI-era buying happens.
Win the feeds and the chats. Creators, communities and WhatsApp conversations, with AI agents that reply and qualify around the clock.
Social & Conversation in the AI era
Discovery has moved into feeds. People find products through creators, short video and recommendations from people like them, often before they ever search. Brands that only broadcast struggle to be seen, while brands that start conversations get shared.
At the same time, buying has moved into chat. In India especially, WhatsApp is where customers ask questions, compare options and decide. A reply in minutes can win the sale; a reply the next morning often loses it. AI agents now make instant, helpful replies possible at any hour.
Leaking if…
Signs your S needs work
- You post regularly but get few comments, shares or messages
- WhatsApp and Instagram enquiries wait hours for a reply
- No creators or customers talk about you publicly
- Social is run as a content calendar, not a growth channel
- Nobody tracks which conversations turn into sales
Climbing if…
What good looks like
- Your content earns saves, shares and replies, not just views
- Creators and customers tell your story better than your ads do
- Every enquiry gets a helpful reply within minutes, day or night
- Chats are qualified and handed to sales with full context
The numbers that show it's working
Conversations started
Messages and enquiries from social and chat each month
First response time
How fast a person or agent replies to an enquiry
Chat-to-sale rate
Share of conversations that become customers
Earned reach
Views and shares from creators and customers, not paid ads
Three things you can do this week
- 01Measure your average WhatsApp reply time this week
- 02Set up quick replies and an away message for common questions
- 03Invite five happy customers to share their story on video
SS = Social & Conversation · Get talked about · step 3 of 6, grows your conversations
How strong is your Social & Conversation?
Your free Growth Score shows how well you get talked about today, how the other five steps compare, and a 90-day plan to fix the gaps.