S Social & Conversation · S3Communities, reviews, UGC
Let your customers do the talking.
People trust people. We build communities, review programmes and user-generated content that turn happy customers into your most convincing marketing.
“Buyers increasingly ignore what brands say about themselves and look for what other people say: reviews, community discussions, creator videos and recommendations from peers.”
AI assistants also draw heavily on reviews and forums when they recommend brands.
Most brands have happy customers who would speak up if asked, but nobody asks, makes it easy or says thank you.
You need this if…
Quick self-check
Tick what's true for you.
How we build it, step by step
- 01
Advocacy audit
Where people talk about you today: reviews, forums, social and communities, and what they say.
- 02
Review programme
Timely, compliant review requests at the right moment, plus a response playbook for every review.
- 03
Community design
The right home for your community, such as WhatsApp groups, Discord, LinkedIn or events, with a clear purpose and rhythm.
- 04
UGC and ambassadors
Simple ways for customers to share their stories, and a programme that recognises your best advocates.
- 05
Feed it back
Customer insight from the community flows into product, content and sales.
Your S3 growth kit
Three things move up
More trust
Fresh reviews and real stories everywhere buyers look.
Loyal customers
People who feel part of something stay longer.
Better AI signals
Assistants see consistent, positive mentions.
Sized to where you are
Tools we often use
Tool-agnostic. We work with your stack wherever possible.
Turn early customers into vocal fans.
See the plan for startups →Scale reviews and UGC across channels.
See the plan for growing brands →Run communities for customers, partners or professionals.
See the plan for enterprises →Questions, answered
01Is it allowed to ask for reviews?
Yes, as long as you ask all customers fairly and do not pay for or filter positive reviews. We follow each platform's rules.
02Do we need a big audience to start a community?
No. Strong communities often start with a few dozen engaged members and a clear reason to meet.
03What about negative reviews?
A thoughtful public reply builds trust. We provide a response playbook and help fix the underlying issues.
04How do you measure community value?
Through retention, referrals, engagement and the insight it provides, tracked against members versus non-members.
Works well with
Social & Creator Marketing
Social works when it starts conversations, not when it fills a calendar.
Explore →Customer Experience & Referrals
Great experiences turn customers into repeat buyers and referrers.
Explore →Lifecycle & Retention
Retention is the cheapest growth channel most businesses ignore.
Explore →SS = Social & Conversation · Get talked about · step 3 of 6, grows your conversations
Ready to strengthen your Social & Conversation?
Community & Advocacy is part of S · Social & Conversation (get talked about). Get a free Growth Score to see how strong your S is against the other five steps, or talk to a strategist.