D Demand & Interest · D3D2C and ecommerce
Win the digital shelf.
For product brands, marketplaces and quick-commerce apps are where buying happens. We optimise your listings and advertising on Amazon, Flipkart and quick-commerce platforms so you rank, convert and grow profitably.
“Shoppers increasingly start product searches inside marketplaces, not on Google.”
Each platform has its own ranking signals, ad formats and reporting, and competition for the top slots is intense.
Many brands treat marketplaces as a sales channel to be switched on, rather than a discipline. Listings stay unoptimised, ad spend chases revenue at any cost and profit quietly disappears in fees and discounts.
You need this if…
Quick self-check
Tick what's true for you.
How we build it, step by step
- 01
Digital shelf audit
Rankings, listing quality, reviews, pricing and ad performance across your marketplaces.
- 02
Listing optimisation
Titles, images, A+ content, keywords and reviews strategy for each priority product.
- 03
Retail media plan
Sponsored products, brand and display campaigns structured by product role: hero, growth and defend.
- 04
Profit-based bidding
We optimise for contribution margin, not just sales, accounting for fees and returns.
- 05
Unified reporting
One view across platforms, connected to your D2C site, so you see the full picture.
Your D3 growth kit
Three things move up
Higher rankings
Be found where shoppers search.
Better conversion
Listings that turn views into orders.
Profitable growth
Revenue that leaves money in the bank.
Sized to where you are
Tools we often use
Tool-agnostic. We work with your stack wherever possible.
Launch on marketplaces with the basics right.
See the plan for startups →Scale profitably across multiple platforms.
See the plan for growing brands →Bring one strategy to many brands and categories.
See the plan for enterprises →Questions, answered
01Which marketplaces do you work with?
Amazon and Flipkart in India, Amazon in other markets, and quick-commerce platforms where your category sells. Tell us where your customers buy.
02Do you manage inventory or operations?
No. We focus on visibility, conversion and advertising, and work alongside your operations team or partner.
03Can you help us launch on a new marketplace?
Yes, from listing setup and content to launch advertising.
04How do you balance marketplace and D2C?
We look at the whole picture, including margin, customer data and brand control, and plan each channel's role accordingly.
Works well with
Performance Marketing
Google, Meta, LinkedIn and YouTube campaigns built around revenue, not clicks, with AI-powered creative testing and conversion data that teaches the platforms who your best buyers are.
Explore →Lifecycle & Retention
Retention is the cheapest growth channel most businesses ignore.
Explore →Social & Creator Marketing
Social works when it starts conversations, not when it fills a calendar.
Explore →DD = Demand & Interest · Get wanted · step 2 of 6, grows your pipeline
Ready to strengthen your Demand & Interest?
Marketplace & Retail Media is part of D · Demand & Interest (get wanted). Get a free Growth Score to see how strong your D is against the other five steps, or talk to a strategist.