L Leadership · L3Teams, stack, playbooks
Make your marketing team AI-ready.
AI is changing how marketing gets done. We help teams adopt it safely and well, with the right tools, workflows, guidelines and training, so you move faster than competitors.
“Most marketing teams are experimenting with AI in scattered ways.”
Some people use it daily, others not at all; nobody is sure what is allowed; quality varies; and leadership cannot see the benefit.
Real gains come from redesigning workflows, not from giving everyone a chatbot. That needs clear use cases, approved tools, guidelines on data and brand, training and a way to measure impact.
You need this if…
Quick self-check
Tick what's true for you.
How we build it, step by step
- 01
AI readiness assessment
Current use, skills, tools, data and risks across your marketing team.
- 02
Priority use cases
Where AI can save the most time or lift quality, such as research, content, creative, analytics and customer service.
- 03
Stack and guidelines
Approved tools, data rules, brand and accuracy standards and review steps.
- 04
Workflow redesign
New ways of working, with prompts, templates and agents built into daily tasks.
- 05
Train and measure
Hands-on training by role and a dashboard of adoption and time saved.
Your L3 growth kit
Three things move up
Faster output
Hours saved on everyday tasks.
Consistent quality
Clear standards for AI-assisted work.
Confident teams
People who know how to use AI well and safely.
Sized to where you are
Tools we often use
Tool-agnostic. We work with your stack wherever possible.
Build an AI-first team from the start.
See the plan for startups →Do more without growing headcount at the same pace.
See the plan for growing brands →Roll out AI responsibly across departments and regions.
See the plan for enterprises →Questions, answered
01Will AI replace our marketing team?
AI changes what people spend time on. Teams that use it well focus more on strategy, creativity and customers, and less on repetitive tasks.
02Which AI tools do you recommend?
It depends on your use cases, data needs and budget. We are tool-agnostic and test options against your real work.
03How do we keep our data safe?
With approved tools, clear rules on what data can be shared and settings that prevent your data being used for training where possible.
04Do you offer training only?
Yes. Workshops by role are available on their own or as part of a wider programme.
Works well with
Marketing Automation & AI Agents
We connect your CRM, website, ads and messaging, automate the handoffs and deploy AI agents where they genuinely help, so a small team can run like a large one.
Explore →Fractional CMO & Growth Advisory
Get an experienced CMO who sets strategy, builds the plan, leads your team and agencies, and is accountable for results, for a fraction of the cost of a full-time executive.
Explore →Content & PR Engine
We build a content engine that publishes useful, expert content in your brand voice, and a PR programme that earns the mentions search engines and AI models trust.
Explore →LL = Leadership · Lead your category · step 6 of 6, grows your authority
Ready to strengthen your Leadership?
AI Marketing Transformation is part of L · Leadership (lead your category). Get a free Growth Score to see how strong your L is against the other five steps, or talk to a strategist.